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Forbes Medi-TechSustainable Innovations Inc. has entered into an agreement with Forbes Medi-Tech to be their marketing and sales agent for cholesterol reducing ingredients in the United States. More info>

The future is literally in our hands to mold as we like. But we cannot wait until tomorrow. Tomorrow is now."
Eleanor Roosevelt

"A study published in the Journal of the American Medical Association showed that sterols could be about as effective as the most popular anti-cholesterol drugs."
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The starting point for a better world is the belief that it is possible."
Norman Cousins

Kroger Co.Kroger Co., the nation's largest traditional grocery chain, is marketing a new milk brand for its cholesterol-reducing ability. The product, under Kroger's Active Lifestyle brand, is billed as the first national launch of a cholesterol-cutting milk. More info>

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Reducol

ReducolSustainable Innovations Inc.™ has entered into an agreement with Forbes Medi-Tech to be their marketing and sales agent for cholesterol reducing ingredients in the United States.

One such ingredient, Reducol™, is a proprietary functional food ingredient derived from phytosterols. Reducol™ has been clinically proven to significantly lower Low Density Lipoprotein (LDL) or "bad" cholesterol when consumed in different foods and dietary supplements.

Sustainable Innovations™ conducts health related market research for effective product and brand development decisions for own label customers.

Forbes Medi-Tech is a publicly traded life sciences company dedicated to the research, development and commercialization of innovative products for the prevention and treatment primarily of cardiovascular disease (CVD).

Forbes Medi-Tech has a patented technology used in extracting and utilizing plant sterols sourced from forestry by-products. Forbes Medi-Tech’s product pipeline of over the counter supplements, nutraceuticals, and functional foods is supported with efficacy and clinical studies, food formulation, production assistance, partner up-scaling, and regulatory assistance.

Forbes has proven success in the European and US Markets with: Cholest-Off-US , TESCO, Albert Heijn-Netherlands, Heartfelt Plus Cheese– Wal-Mart UK, Pirka Yogurt –Finland.

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